What is it that one thing that could make frustrated customers happy? Is it offering them quick resolutions to their problems or a helping hand that makes all the difference in the world of client servicing? In 2012, 33% of consumers preferred to switch to another brand or company on the basis of rude and unresponsive customer service representative. No matter what it is but the end goal for businesses continues to be the same i.e. achieving customer satisfaction and retention. After all, satisfied customers are the primary focus of every business, irrespective of its size and industry vertical. Continue reading →